Thursday, June 30, 2011

Olsen Twins Launching StyleMint T-Shirt Site Tomorrow

Fashion mogul twins Mary Kate and Ashley Olsen are set to launch their new t-shirt line with StyleMint, a web-based clothing recommendation/subscription service TOMORROW.

It works just like ShoeDazzle or JustFab, you sign up and then asked a variety of questions that determine your style. Based on the answers, the site will recommend purchase selections that you can either buy (or not buy) each month. The Olsen's new venture will cost subscribers $29.99 a month.

According to WWD:

"For the first StyleMint collection, available in July, there will be eight styles of cotton/Modal Ts, including classic crewnecks, V-necks, a relaxed Henley and a wedge. Each style will be available in different colors, such as white, heather gray, cream, navy, pale blue and a striped version"

Man, now this is how you keep a business moving! Young and still building, simply amazing. I like this idea.

What do you guys think?


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